New Launch – Mamaearth Lip Serums

 “If you’re sad, add more lipstick and attack“. ~ Coco Chanel

It’s incredible how a dab of color on a small part of your face can make so much difference, but it does. There’s even a term for this in economics – the ‘Lipstick Effect’. It refers to women buying lipsticks as a small indulgence during tough times like recessions, economic crises – or pandemics!

Since we’re all in need of some cheer now more than ever before, it seems like a good time to get yourself a little tube of lip color. However, while you’re at it, why not get in some lip care too? This brings us to a brand-new world – of tinted lip serums!